Who Can Gain From Digitization
Sectors that have and can always benefit are the travel Industry, BFSI, Health care, Automobile, FMCG and Retail. While we talk about these large sectors putting in money for digitization and digital marketing we absolutely don’t say that smaller businesses cannot gain from going digital. Infact all B2C and most B2B businesses can have a good positive impact on their business with digitization and digital marketing.So if you are pondering who can gain from digitization, just check if you fall in the business that wants to experience the following gains
- Expand the business revenue from offline sales to Online sales
- Wants to build awareness about products with an acute targeted marketing
- Wants to go for brand building with some budget constraints.
- Wants to go digital because their competitors are doing it.
- Wants to go for ‘Pull marketing’
- Wants cost effective marketing with correct analyses of ROI
- Wants to give customers a platform to directly interact with them
- Wants to solve customer grievances.
- Wants to maintain a continuous and methodical Customer relationship for long term
- Wants to speed up processes with minimum human intervention
- Wants to facilitate a information /content sharing without physical sharing
- Wants to go paperless to aggregate,store and manage data.