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Digital Marketing Solutions
A good digital marketing plan always needs to be combined with necessary digital marketing solutions to maximise impact of your online strategy.
Depending upon your audience’s preferred method of interaction and transactions with your services/ products, you will need to pick the best digital media marketing solution to reach them. We help you to choose some very important digital marketing solutions and reports important for your campaign optimization. There are many ready to use available in the market that can be customised as per your business and requirements.
We help you to choose some very important digital marketing solutions for your campaign optimization. We implement and run these solutions as per your objectives , target audiences and budgets.
How can we help?
Digital Direxions acts as a facilitator and guide to help you choose and implement the appropriate digital business solution for your workflows. We hold your hand to do a requirement and scope analysis of your business operations to come up with the available customizable solutions you could integrate with. Alternatively, we can help you to develop new customised digital business solutions for your company. Once you decide on them we will facilitate the end to end development of the solution or its integration with your workflows as required.
Some of the solutions we could work with you are –
Social media ads
With the advent of the pandemic and ecommerce helping the world sail through it, social media ads on platforms like Instagram and Facebook turned the game for B2C businesses. So, if you have a product to sell, you could set up a shop on Instagram and Facebook as well as run ads on a small budget and we can help you run and manage it.
Pay per click
Even with budget constraints on media spends, it is definitely possible to do impactful marketing and build traction. The pay per click model of search engines like google ads is one of the many digital marketing solutions you could go for. And what more? We have experts doing it for you!
Whats app marketing
The incessant ‘sharing’ of content and their reviews online has given rise to many new online marketing solutions. Whats app is one such platform that has brought a revolution in not just communication but also the way people buy. With Whats app business account, one can directly get into the customer’s ‘inbox’ and or maintain a customer response system through whats app chat bots to affect buying decisions.
Email Marketing Solutions provide you with the freedom to accomplish your mass mailing campaigns without the worry of getting your domain blacklisted. Additionally, these campaigns can be easily integrated with your CRM platforms smoothly and can be monitored.
SMS Marketing Platform
Inhouse bulk SMS marketing platforms can help you with your SMS marketing campaigns on your own opt-in database from time to time. Also, these platforms can be integrated with your ERP and CRM systems to administer transactional SMS for the required business processes. SMS short code services are also a part of this area, and they can be used as touchpoints by your customers
Cloud Telephony Services
If your business needs a bulk of virtual numbers, missed call services, place a call service, bulk calling etc for your marketing campaigns or otherwise, we can facilitate them and have them integrated within your system.
These solutions can be picked up for single campaigns or could be integrated with marketing platforms to initiate as well as track them
This tool allows to feed in all the marketing campaign individually and track their progress and impact on the conversions. And when you need to deliver an “automated reaction” to any event generated by your customer as the campaign is in progress, the marketing automation software can just do that for you. The ‘reactions’ could be in the form of an email, SMS or pop ups etc and these too could be tracked for a response within the same tool.
CRM Platform
There are multiple digital platforms which can be used to optimize reach to the consumer. CRM is one such platform which not only reaches out to the existing but also to the potential consumer. CRM or the customer relationship management solution redefines the touch points for the business. The best part is that the relationship with your audience can be managed without any personal interaction with them and yet with positive impact. The CRM keeps in touch with the customer at various stages of the sales funnel by delivering the required communication at the required time!
CTI or Caller Telephony Integration Software
The CTI software is a robust technology to set up a “call center” in your office. Its advanced features allow multiple calling from computers through virtual numbers, call recording features, DND, call forwarding, call back, call barge, call monitoring, integrated IVR solution, audience identification, social media integration, chat and chat bots etc. It proves to be a mini-CRM system.
