Search Engine Optimization
Search Engine Optimisation is the process of fine tuning or optimizing your website to match up to the standards laid down by search engines. This make it highly likely for the website to rank higher in the search results when the related content is searched for. SEO also gives clues to the search engines about your website when a search related to its content takes place. Therefore a search engine shows up a website ‘A’ in the search result only if it “knows” about the existence of the website and if it has been ‘optimised’ for the search engine or has undergone the Search Engine Optimization process. Thus with innumerable websites in competition, SEO brings hope to attain visibility on search engines.
Your core business leaves digital and online paradigm out your scope. However your business needs the application of the digital philosophies and tools to become digitally ‘known’.At Digital Direxions ,we offer complete end to end SEO services to get there.
We begin by understanding the business objective you want to achieve out of your website Keeping the same in mind we customize a SEO strategy for you. We cover all the aspects of the same.
This phase will involve understanding your business, audience demographics, objectives and market. Current SEO if present will be analysed for scope of optimization or a fresh SEO strategy will be designed.
A typical SEO plan will cover the 3 aspects mentioned below .These seo packages can be implemented together or one at a time.
Tags, titles and Description
Link building and back links best practices
- Domain mapping on Google Search Console
- txt optimization
- Optimize URL structure
- Optimize Website architecture
- Breadcrumbs and menus
- Structured data
- Canonical URL monitoring
- 404 pages
- SSL and https
- Schema mark ups
- Page speed optimization
- Mobile friendliness
- Pagination and Multilingual settings