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Mobile marketing is about marketing your business through push campaigns on mobile devices.The idea is to market a business specifically to mobile device users. The mobile devices include smartphones, tablets or other devices. The campaigns could be in the form of banners, text or videos or various other ad formats offered by social media channels or websites.
Why do you need a strategy for Mobile Marketing
Browsing and buying have both shifted to mobile devices like smartphones and tablets. As 40% of internet time is spent through mobile phones, attracting customers through mobile devices cannot be skipped. More than 80% of the device time is spent on mobile apps. People browse 70% more web pages on tablets than smartphones. Online purchases rates are 2.2% on tablets and 0.7% on smartphones. As brands are moving from websites to apps, so is the consumer. And so mobile marketing strategy becomes an important part of your marketing plan
Platforms for Mobile Marketing Strategy
There are a lot of options for Mobile marketing to choose from
Mobile App Marketing
Mobile In app marketing allows brands to create ads and promote it within third party apps through ad networks. Additionally, mobile apps of social media platforms allow ads integrated seamlessly with the post feeds
Mobile apps of social media platforms allow ads integrated seamlessly with the post feeds
Mobile Search Ads
Ads integrated by search engines such as Google ads platform allow to show customised mobile search ads .These are displayed on searches and could have integrated call buttons and maps.
SMS marketing gives businesses a chance to push a promotional message to their “optin” customer database on their mobile phones. The beauty of this is that messages could contain clickable links, click to call phone numbers, coupons etc for an instant call to action or conversion mechanism.