Also know as SEM or google adwords marketing Search Engine Marketing is nothing but the text ads you see in the search results list .These ads can be clicked to reach a targeting website or landing page . Search Engine Marketing is based on pull” marketing strategy .Here the visitor types his/her desired search term on the search engine to ‘pull’ out content which is most relevant to the search term entered.The search engine ads can be bought for seven positions on a search engine result page (SERP) which rhe page where you see the result of your search. Among the well known Search Engines such as Google ,Bing and Yahoo ,Google is used about 95 % of the time in India. Based on your objective to run an search engine campaign ,we will design the SEM campaign with the most relevant search terms that fit your business idea and make sense to your audience. The complete keyword or search term strategy along with the ad copies will be created and the campaign will be set up and run for you within your released budgets and schedule . The campaigns will be monitored and optimised by us and reports will be shared with you for a collective decision making. The ads work on a PPC payment model.
CPC or PPC
The pay per click or cost per click models makes you pay only when your ad is clicked by the visitors. Hence there is no additional media cost for you.