Mobile marketing is about marketing your business through push campaigns on mobile devices. The campaigns could be in the form of banners, text or videos. The mobile campaigns are customised for the various platforms such as websites, social media, games and apps as offered by them.
Why Mobile Marketing Strategy?
Browsing and buying both are and have shifted to mobile devices like smartphones and tablets. As 40% of internet time is spent through mobile phones, attracting customers through mobile devices cannot be skipped. As brands are moving from websites to apps, so is the consumer. Hence, a mobile marketing strategy becomes important.
Platforms for Mobile Marketing Strategy
There are a lot of options for Mobile marketing to choose from
Mobile App Marketing
In app marketing allows brands to create ads and promote it within third party apps through network. Additionally, mobile apps of social media platforms allow ads integrated with the post feeds.
Mobile Search Ads
Ads integrated by Google ads platform allow to show ads on searches which have integrated call buttons and maps.
A brand can create a utility mobile app to build customer engagement and loyalty. These apps could range from games to utility apps to image recognition apps that lead to another digital asset of the brand.
SMS marketing is done by sending a promotional message to the databases of mobile phone numbers.
Mobile Banner Marketing
Mobile banner ads are customised to serve on mobile phones and tablets.
Location Based Targeting
Ads can be served to audience when they are within a certain predecided radius of the business outlet or shop.
QR codes are coded with information that is mapped to a mobile page that the business wants to promote.