Marketing has now emerged beyond just a single message ‘push’ or ‘pull’ campaigns. Businesses are now tracking their customer from the time they first see or engage with their promotion to the time they convert or opt out. And they are doing this surely with advanced software’s, what we call marketing automation tools. These tools allow businesses to guide the customer, track the customers engagement events, generate personalized campaigns based on these events and customers interest. Such is the power of these tool is that a customer can be sent personalized messages through email, website, social media and text messages depending upon their behavior and navigation path on the website or other online interactions such has email clicks, registrations, cart abandonment or purchase etc.
- Marketing Automation is a Part of CRM .
- RM or customer relationship management is a vital process of marketing. Businesses have moved on from manual customer relationship management process to softwares that help them to store their customer data in terms of lead capture, to customer profiling, purchase history and campaign data in terms of campaign count, channels, leads delivered and conversions etc. Thus helping to decide the success of a campaign. Marketing automation tools have come in as a strong 'lead nurturing' 'arm' of the CRM systems and can be integrated with CRM systems.
You can schedule the channels , time , period & target audience list for a campaign.
Marketing automation helps nuture the audience that come in through inbound marketing.
Segmenting audience based on campaign events can be achieved without manual processes.
Automated segmentation sharpens targeting of audience with the precise communication.
Lead Management and Nurturing
Lead management and nurturing is the primary and integral part of marketing automation tools.
Marketing automation tools have made scheduling and analytics easy for social media marketing.
Robust campaign analysis and analytics are rewards that can be expected from marketing automation.
You can monitor and improvise your ROIs real time to optimize campaigns.
If you are business that has a multichannel lead capturing and management operations with large of audience traction and constant campaigns .Marketing automation is the answer.We can help you identify the system needs and facilitate to choose from various options available in market for these tools as per your system needs .