What is Search Engine Optimization?
As you must be aware that each second there are millions of searches across the world on the Search engines .Webusers enter their ‘query’ or ‘search keyword’ on the google search bar and Google does magic to display the near accurate answers in terms of search results or websites to satisfy the user’s knowledge need .And Search Engine Optimisation or SEO is a ‘protocol’ set by search engines which these websites must implement to satisfy the Google Search Algorithms’ elements , so that they can be shown in the search engines result pages .
How does the Google search algorithm work?
There could be thousands of websites that could be having the content which a user is looking for .Now just imagine the number of website google has to go through to pick out the best fit results for a search query that the user types .Since it is not possible for the search engine to look through all the websites page by page to deliver the right results ,they use small bits of code called ‘spiders or crawlers .The spiders find a set of webpages that are similar to each other They chase the links on these webpages to other pages and then chase the links from those webpages to another set of webpages and so on to fetch all these pages .As a result they fetch and index thousands of pages for all related content.
When someone searches for this content with certain relevant keywords, the spiders go through the indexed pages to find those keywords on them. However to display the best pages google has to rank the pages .This ‘pagerank’ is given to page by google depending upon certain criterias that the page passes .The pages with the most relevant quality content and pagerank are displayed to the web user.
How does google decide page rank for a page ?
The pagerank is a weightage given to a page ‘A’ by google in the form of number depending upon the number of good quality pages pointing or linking or voting to that page A. Here the quality of webpages linking to page A is more important than the number of pages linking to it.
Coming back to Search Engine Optimisation .
So ,How to implement SEO for your website ?What the aspects you will need to take care of ?
Broadly A website Seo has 3 aspects
Onpage SEO,Off page SEO and Technical SEO
Onpage SEO :
On page SEO is the about optimising your website pages which are as per certain rules set by the google search algorithm <imagetag – Search Engine optimization>
1. Page title
2. The metadescription
3. Page Url
4. Header tags
5. Image tags
6. Content Quality
7. Site performance (page Speed,Urls etc)
8. Layouts and UX elements (CSS)
This is about building trust on your website which can be done by getting links or back links from other websites. But this is not as easy as asking people adding your website url on any website. These links are based on many factors such as
1.Quantity of links
2.Quantity of links from relevant websites
3.How related is the content of the website pointing to your website .
4.Domain authority of the websites that are pointing to your website .
This is more to do with the website structure, user experience and performance.It takes too many factors to complete technical SEO of your website
1.Domain mapping on Google Search Console
3.Optimize URL structure
4.Optimize Website architecture
5.Breadcrumbs and menus
6.Schema mark ups
8.Canonical URL monitoring
10.SSL and https
11.Page speed optimization
14.Pagination and Multilingual settings
All of the above may sound too overwhelming and complex but we are left out of choice when it comes to pleasing Google’s search engine . There are a lot of DIY tutorials available over the internet. However if it is taking too much of your time leave it to the Search Engine Optimisation experts and you can concentrate on your core business!