What is a digital strategy for a company ?
A digital strategy is a company’s plan to explore digital mediums such as web ,mobile and other digital technologies to create digital assets to address the following needs :
Digital Product Needs:
A company can create product/products for customer consumption/engagement. By creating various digital products the company can tackle a pain point of the customer. Such solutions not just provide a facility to the customer but even help acquire new customers.
Digital Marketing Needs :
A company needs to explore all possible digital media to promote their business. The choice of media and platform for promotion will be based on the their business objectives, markets targeted ,audience demographics, technology reach and types of technologies available to create an optimum digital strategy. This covers the digital marketing strategy for the brand.
Digital System Needs:
A digital strategy also includes the digitization of the operational processes /systems to manage workflow and productivity of a company. Proper identification of the process that could increase productivity and benefits to the company is critical. The processes identified needs to be profitable in terms of cost ,maintenance and profits achieved through it.
In times when your target audience is using digital media at each step of life staying away from digital strategy would only mean losing a lot of traction for your business. Digital presence for a brand is inevitable now and they have to be present when their customer is looking out for them on digital media !
What is Digital Marketing ?
By Digital Direxions on Apr 17, 2018 in Fundamentals of Digital Marketing
Digital marketing is the buzz of the century and has given many excitement and nervousness. Just like the computer gradually became an integral part of our lives to convert from an option to necessity, so has the aspect of marketing become inevitably a necessity for brands and businesses. Silently and slowly the digital epidemic has invaded the marketing and media plans in campaigns.
Understanding Digital Marketing:
Digital marketing is the promotion and reach of your goods and services through digital ,internet and mobile mediums. It allows one to create ‘digital assets’ that could be used for education,awareness,interactions ,engagement ,promotions and purchase. The digital mediums could be internet or non-internet based mediums. So what do you mean by that?
Well internet based marketing is usually practicing digital marketing through the web and mobile internet platforms . Non- internet based digital media is digital platforms include mediums digital screens in public places, experience rooms ,augmented reality etc
To understand better – lets take an example. Imagine you are an interior decorator who wants to promote her/his service using digital mediums. An ideal digital marketing plan would be to promote by creating a website that is responsive and showcases your work. And then promoting the website using various digital channels such as Search engine optimization, Search engine marketing ,email marketing, social media marketing and mobile marketing etc.
How would you promote through a non-internet based digital media ? Well, you could place an ad on a content distribution platform that runs ads for you on TV screens installed in the bus, trains and coffee shops!
However we will stick to internet based digital marketing in this article .
How different is digital marketing from traditional marketing ?
Compared to traditional marketing the biggest advantage of internet based digital marketing is the precision of the ROIs we can expect. From the hits to the conversions the reports provide us with a clear picture as to what traffic came from this medium. A link click, a page visit, video clicks, registrations etc all can percolate into a ROI report to give instant feedbacks if the spent has been worthwhile .
What are the digital mediums one can use ?
The web and mobile mediums have emerged as the top digital mediums. However the mobile medium has slowly taken over its desktop counterpart. Knowing this it becomes imperative for brands to build mobile focused campaigns.They need to build an immaculate plan to capture their customer when he/she is using the mobile device.
What are the channels of digital marketing for web and mobile?
Channels of digital marketing are nothing but various tools and method to build your digital presence. Some of them are-
A responsive mobile friendly website
A Blog on topics relevant to the business
Search Engine Optimisation
Social Media Marketing
Search Engine Marketing
With the advent of new and the ever emerging innovative digital strategies there is no looking back for brands and establishments. Hence as a stepping stone understanding fundamentals of digital marketing is necessary as it only helps in delivering better digital plans .We can thus say ….The era of digital has taken over and is here to stay!